LVGEA Brand Assets
Guidance About Using LVGEA Brand Logos and Colors
Brand Assets
Our identity is the total effect of our logos, products, brand names, marketing and presentations— everything that represents us. We’ve created a guide to provide all the pertinent specifications necessary to maintain the integrity of the brand and promote consistent application of the visual elements in all communications.
The Colors of LVGEA
The LVGEA colors are more than just a vibrant reflection of our storied community. They each represent something monumental about the business community across Southern Nevada. Red stands for leadership. Gold represents partnership. Blue is for innovation. And green means job creation.
LVGEA Brand Logo Guidelines
The LVGEA logo consists of a brandmark and a logomark. The primary logo is the preferred use and includes the name of the organization written out. The secondary logo is for use in vertical situations in which the primary logo is not effective. Using the alternate logo which contains the organization acronym should be reserved to situations in which the primary brand was previously present in the communication. The logos may be used on solid backgrounds or over images when high contrast is still present. If necessary, use an opaque solid over an image to achieve greater contrast. The size of the circle of the logomark should be utilized as a minimum clearance surrounding the logo so as not to obscure or diminish its presence.
To maintain consistency and integrity in representing LVGEA’s brand, please follow these guidelines when using our logos and assets.
-
- Always use the approved, unaltered logos provided by LVGEA, without modifying colors, proportions, or design elements.
- Avoid adding effects, rotating, or distorting the logos in any way.
- Ensure the logo is clearly visible, with adequate space around it, and avoid placing it on busy backgrounds.
- LVGEA’s logos should not be used in any way that implies endorsement, sponsorship, or partnership without formal permission.
- Unauthorized use or alteration may result in the withdrawal of usage rights.
For questions, contact our media relations team at 702-791-0000 or by email Marketing@lvgea.org
